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This French Ad, Aimed at Celebrating Women, Is Ridiculed for Stereotyping Them Instead | Adweek (http://www.adweek.com/adf... http://www.adweek.com/fil... )
This French Ad, Aimed at Celebrating Women, Is Ridiculed for Stereotyping Them Instead | Adweek (http://www.adweek.com/adf... http://www.adweek.com/fil... )
10 years ago
from Bookmarklet
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"French TV station France 3 pulled its latest campaign after widespread criticism. The offending ad shows a home in a state of disarray—an oven smokes, children's toys are scattered, an unattended iron catches aflame, a dog is left whimpering—while ominous expect-sad-little-girl-ghost-here music plays.
It closes on a shot of a woman's closet, with one pair of shoes clearly missing, as upbeat music plays and the answer to the question that's presumably your mind (i.e., "Where the hell are all the women?!") appears: "They are on France 3.""
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