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Nivea Created a Doll That Gets Sunburned to Teach Kids About the Importance of Sunscreen | Adweek (http://www.adweek.com/adf... http://www.adweek.com/fil... )
Nivea Created a Doll That Gets Sunburned to Teach Kids About the Importance of Sunscreen | Adweek (http://www.adweek.com/adf... http://www.adweek.com/fil... )
9 years ago
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"Nivea and FCB Brazil, last year's Gravity winners in Adweek's Project Isaac awards competition, have come up with one solution for educating kids about the sun in a language they're sure to understand: toys.
The Nivea Doll is made with UV-sensitive material and quickly turns lobster-red when exposed to harsh rays without sunscreen, just like your own skin eventually would if left unprotected.
If the child uses sunscreen on the doll, it will be protected from sunburn. If the doll's already red, putting a dollop of Nivea on it will turn the skin back to its normal shade (not a perfect comparison to a real sunburn, which is far harder to undo, but it's an effective illustration for kids).
"Protecting and caring is something we learn from an early age. This emotional bond is what this Nivea action offers," Joanna Monteiro, creative vp at FCB Brazil, said in a statement. "Through the magic of technology, children can see the sun's effect on the skin of the doll.""
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