Do it! Like it! Frenf it!
It seems wholly unfair to me that the people who are the real reason these art fairs are able to happen are the ones incurring most of the losses most of the time. And it seems wholly logical that the best thing they could possibly do is completely do away with the middleman. That they seize the art fair.
To do so however would require the unthinkable: For gallerists to—instead of see one another as competitors—consider each other as partners. To band together to rent out the necessary space to create their own art fair. The cost-per-square-foot will without a doubt be a whole lot less than what they usually pay. On top of that, any revenue made from ticket sales, they can distribute among each other.
It’s an obvious no-brainer, but it requires the audacity to abandon the vampiristic traits of competitive capitalism, and instead think and act like co-op. An industry wide co-op.
(This, I imagine, could very well apply to a fair or convention of any kind, btw.)
Ganzeer in https://ganzeer.substack.... ">Restricted Frequency #135
