In public, Hayek constantly reiterated the message that ‘the free market’ emerged ‘naturally’ and ‘spontaneously’ as an undesigned epistemic machinery for condensing and distributing the ‘knowledge’ conveyed in prices. In private, Hayek understood that pro- tecting the market mechanism from excess democracy would require the engineering of consent, through the intentional construction of an agnotological political machine mass-marketing ‘business propaganda’.
